USP FULL FORM
Full Form of USP : Unique Selling Proposition or Unique Selling Point
What is the Full form of USP?
No:1. The full form of USP is the Unique Selling Proposition or Unique Selling Point.
No:2. It is a marketing term that differentiates a company’s product from the majority of its competitors.
No:3. In the early 1940s, this idea was first suggested as a hypothesis to explain a trend of ineffective marketing and advertisement campaigns.
No:4. The theory of the Unique Selling Proposition notes that these promotional campaigns made unique consumer recommendations that prompted them to move products, brands or services.
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Some Important Points About USP
No:1. A USP focuses on the unique advantage of a product, service, brand, or business that separates it from its rivals and helps it to distinguish out from competitors.
No:2. The USP must be a function that illustrates the advantages that are relevant to consumers of the product or service.
No:3. A core aspect of advertising is the contact of the USP.
No:4. USP’s approach is suggested where high levels of technological advancement in the product category are described.
No:5. A simple USP allows customers to differentiate between types of products offered by various brands and also allows them to build a positive outlook and attitude towards the product.
No:6. Undoubtedly, it can lead to increased brand recall rates in the eyes of people.
The all three words in “Unique Selling Proposition” can be described individually.
Unique: Choose an absolutely different approach of Marketing.
Selling: Exchanging money for service or product.
Proposition: Providing an offer or a proposal to buy something.
EXAMPLES
Some good example of products with a clear USP in the market :
No:1. Head & Shoulders: “You get rid of dandruff”.
No:2. M&M’s: “Melts in your mouth, not in your hand”.
No:3. Metropolitan Life: “Get Met. It Pays.” Etc.
MUST READ : POS FULL FORM
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No.-2. Free Download 25000 MCQ Question Answers PDF
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