FMCG FULL FORM
FULL FORM OF FMCG : Fast Moving Consumer Goods
What is the full form of FMCG?
No:1. The full form of FMCG is Fast Moving Consumer Goods.
No:2. FMCG relates to products in the market sold quickly and at a reasonably low price.
No:3. These are usually not long-lasting and are also regarded as CPG (Packaged Goods for Consumers).
No:4. Some examples of FMCG products include meat, vegetables, dairy products, fruits, processed foods, soft drinks, etc.
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Properties of FMCG products
No:1. The lifespan of FMCG goods is very short, and the products have usually been sold or replaced within a few days / few weeks / within a few months or in a short time.
No:2. Although sales profitability is weak in FMCG products relative to others, net profit is still higher as they are sold commercially in a large quantity.
No:3. The globalization of the internet and the development of the brand population that has occurred over the past quarter of a century have contributed to a large extent to demand FMCG goods.
No:4. FMCG ‘s achievement with the company relies largely on brand value, promotions, the distribution system and comprehensive knowledge of customer behaviour and request.
Characteristics of FMCG products
From the marketing expert viewpoint
No:1. Huge volumes
No:2. Small margin for contribution
No:3. Widely distributed
No:4. Inventory sales soaring
From a consumer viewpoint
No:1. Regular invests
No:2. Low charge
No:3. No action to select one item
No:4. Limited Lifetime
No:5. Quick use
No:6. Comparison of consumer prices over online transactions
Top FMCG Companies
The FMCG industry is the 4th leading field in the Indian market. The estimate of its growing size is between US $ 30 billion in 2011 and US $ 75 billion in 2018. The job it generates is 5 % of India’s total factory jobs. The most critical aspect of this industry’s growth is increased visibility, better access to goods and change in lifestyles. The top companies are listed below :
No:1. Nirma
No:2. Bikanervala
No:3. Marico
No:4. CavinKare
No:5. Colgate Palmolive India Ltd.
No:6. Dabur India Ltd.
No:7. Amul
No:8. Hindustan Unilever
No:9. Pidilite Industries
No:10. Emami
No:11. Parle Agro
No:12. Haldiram’s
No:13. Britannia, etc.
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No.-2. Free Download 25000 MCQ Question Answers PDF
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